Today our blog puts the Spotlight on Best Selling #Mystery Author Lauren Carr. She is the author of the Mac Faraday Mysteries & the Lovers in Crime Mysteries.
Author Genre:
Mystery & Thrillers
Website:
Lauren Carr Mystery Writer
Author's Blog:
Literary Wealth
Twitter:
@TheMysteryLadie
Goodreads:
Check Out Goodreads
Facebook:
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Amazon Author Profile
Author Description:
Lauren Carr fell in love with mysteries when her mother read Perry Mason to her at bedtime. The first installment in the Joshua Thornton mysteries, A Small Case of Murder was a finalist for the Independent Publisher Book Award.
Lauren is also the author of the Mac Faraday Mysteries, which takes place in Deep Creek Lake, Maryland. It's Murder, My Son, Old Loves Die Hard, Shades of Murder, and Blast from the Past have all been getting rave reviews from readers and reviewers. The Murders at Astaire Castle is the fifth Mac Faraday Mystery. The Lady Who Cried Murder, the sixth installment in the series will be released October 2013.
Dead on Ice introduces a new series entitled Lovers in Crime, in which Joshua Thornton will join forces with homicide detective Cameron Gates. Lauren is currently working on the next Lovers in Crime Mystery, Real Murder (coming January 2014).
The owner of Acorn Book Services, Lauren is also a publishing manager, consultant, editor, cover and layout designer, and marketing agent for independent authors. This year, fifteen books written by independent authors will be released through the management of Acorn Book Services.
Lauren is a popular speaker who has made appearances at schools, youth groups, and on author panels at conventions. She also passes on what she has learned in her years of writing and publishing by conducting workshops and teaching in community education classes.
SPOTLIGHT Questions and Answers with the Author
Congratulations on your book: Three Days to Forever. What do you have on the drawing board next? Can you tell us the timeline for its release and give us a little tease?
Well, actually I have two projects on the drawing board. Open Season for Murder, the tenth Mac Faraday has just been released (June 1, 20150) and is already getting rave reviews.
Spring is in the air. In Deep Creek Lake, the burst of blossoms on the trees has the effect of a starting pistol in the race to get the resort area ready in time for the seasonal residents return to Spencer, Maryland.
This year, the Spencer Inn, Mac Faraday’s five-star resort, has the added duty of preparing for the Diablo Ball, an annual benefit event that used to kick off Deep Creek Lake’s summer season. The exclusive gala has drawn in A-listers from across the country—including suspects and witnesses connected to Ashton Piedmont, a young woman who had disappeared while skinny dipping in Deep Creek Lake five years earlier—days after the last Diablo Ball.
Intrigued by a mysterious phone call from a young woman claiming to be Ashton, retired homicide detective Mac Faraday can’t resist diving head first into the cold case. But he’s not the only one. Someone behind the scenes has gone to a lot of trouble to bring Ashton Piedmont’s friends and enemies to the Diablo Ball—which promises to be a gala event to die for!
Then, readers can be looking for Kill and Run, the first Thorny Rose Mystery, on September 1. Kill and Run continues with the Murphy Thornton and Jessica Faraday series premise introduced in Three Days to Forever.
Five women with seemingly nothing in common are found brutally murdered in a townhome outside Washington, DC. Among the many questions surrounding the massacre is what had brought these apparent strangers together only to be killed.
Taking on his first official murder case, Lieutenant Murphy Thornton, USN, believes that if he can uncover the thread connecting the victims, then he can find their murderer.
Before long, the case takes an unexpected turn when Murphy discovers that one of the victims has a connection to his stepmother, Homicide Detective Cameron Gates. One wintry night, over a dozen years before, her first husband, a Pennsylvania State trooper, had been run down while working a night shift on the turnpike.
In this first installment of the Thorny Rose Mysteries, the Lovers in Crime join newlyweds Lieutenant Murphy Thornton and Jessica Faraday to shift through the a web of lies and cover-ups. Before long, they uncover a decades’ long conspiracy to protect one of Washington’s rising stars.
Together, can the detectives of the Thorny Rose uncover the truth without falling victim to a ruthlessly ambitious killer?
You have a good following on twitter. Since you started before the social media buzz, what impact has social media relationships had on your current success? How did you build your following in your niche? How much has it changed your book launch process?
The Internet and social media has had a huge impact on my success. As a matter of fact, I have come to rely heavily on it. I do practically all of my book promotion online. As a matter of fact, I rarely do in-person book events anymore. When I release a new book, press releases will go out to our local media, but I never follow them up or pursue local in-person events because I have better success with virtual book tours and the social media.
Approximately a month before a new release, I will send out advance review copies (uncorrected proofs) to book reviewers, most of whom are bloggers and online book reviewers. I will also book a virtual book tour through a coordinator that includes book reviews, guest posts, and interviews—all of which is online.
My business manager, who is also my husband, and I track my sales daily and we have discovered that on days that I am not on twitter, my sales will drop fifteen to twenty percent.
New authors need to wrap their heads around the idea that book promotion is not a sprint. It is a marathon that never stops. Building an audience does not happen overnight. It is something that you work at every single day. The disheartening fact is that very often, when you are starting out, you can’t see that success. It comes a little bit at a time—so little that you can’t see it until a year has gone by and you look back and realize, “Hey, a year ago I was selling four books a week, now I’m selling a book a day. That’s something.”
Do you maintain a reader list? What are the methods you use to find your readers and create the list and the relationship? Do you use social media, forums, newsletters and/or support groups to build your list?
My website has a link to my Constant Contact address book which enable readers who want to be on my mailing list to sign up. I will send out newsletter about upcoming releases and personal appearances (usually community education classes). Mainly, I keep in touch with my readers through Facebook and Twitter.
You do a lot of book signings, interviews, speaking and personal appearances? When and where is the next place where your readers can see you? Where can they keep up with your personal contacts online?
Readers can keep up with my personal appearances by visiting my website at
www.mysterylady.net.
My viritual book tour schedule is listed on the appearance page:
http://mysterylady.net/Appearances.php
In mid-August, I will start a two month tour for Three Days to Forever and Kill and Run through iRead Book Tours:
http://www.ireadbooktours.com/upcoming-tours.html.
You have great covers. They carry a theme and your brand with them. How does your book cover creation process work? Do you hand over the basic theme or do you have more of a hands-on approach? Do you get your readers involved in its development?
All of my book covers are designed by Todd Aune of Projeto Communications:
http://www.projetoonline.com/
Todd and I worked together to create a basic theme for the Thorny Rose Mysteries, which includes the logo on each book cover of the rose and heart with the thorn and a drop of blood.
My theme and brand has pretty much developed throughout the years. Todd and I do work closely together, even though he is on the west coast and I am on the east. When I am well into a book, I will notify Todd with the synopsis and any ideas I may have for it.
When it comes to cover design, authors need to be flexible. Sometimes, what an author may visualize won’t come off when the book cover is seen online. You have to remember that nowadays, most readers are seeing a thumbnail of the book cover on a website. The perfect shade of blue that you have driven the cover designer crazy to match may look completely different based on reader’s computer monitors.
Sometimes, I confess, I have no idea whatsoever. In those cases, I will tell Todd, “Surprise me.” This is what happened with the cover for The Lady Who Cried Murder. I had no idea what I wanted and Todd hit a home run with the first proof simply by reading the synopsis!
You have written a short story called Beauty to Die For and Other Mystery Shorts. Can you tell us if they had an impact on the sales of your novels? Are shorty’s one of your styles of writing or are they created to give readers a sample of your work?
Both. I am not a short story writer. I confess. However,
A Gnarly Christmas
came to me one day during the Christmas season a few years ago. I wrote it in one afternoon, uploaded it to Amazon the next day and it has been selling every day since!
Actually, most of the short stories I have written are left-overs, for lack of a better term. I keep a cut-scenes file for every book, in which I place scenes that have been cut, subplots that didn’t work out, or other “darlings” that I had to kill during my writing process.
The short story, Beauty to Die For is actually the original plotline for Shades of Murder, which was dropped during the writing process. Killing Bid was the original beginning of a Mac Faraday Mystery that didn’t pan out. Both stories didn’t have enough to make into full fledge books, but I realized that with some work, they would make entertaining little treats for readers.
I like the idea of bundling a series of novels. You have put together a set of your novels called The Mac Faraday Mysteries Box Set. What was the impact on your other sales? What was your main objective in bundling your novels?
To tell you the truth, I was scared to death about bundling my books. I was sincerely afraid that doing so would reduce the sales of each book as a single. However, to my surprise, this has not happened. Some readers will buy all four books at once, while others will buy one at a time, buying the next book separately after finishing the previous one.
The bundled books do sell regularly. As a matter of fact, the success of the bundled books has inspired me to stretch my wings with a mystery that will stretch over all of my series. In 2017, be looking for a Lauren Carr four-pack: one book for each series (Thorny Rose, Lovers in Crime, Mac Faraday, and then ending with a return to the Thorny Rose featuring Mac Faraday and the Lovers in Crime). This four-pack will feature a single mystery in each book, with a larger mystery that will arc over all four books. I’m looking forward to writing it and I’m sure my readers will be looking forward to reading it.
What has been your experience in giving your books away free? Have you been involved in any other type of giveaways and how did that work out? What was your main goal in doing this? Did you run into any obstacles?
I give away ebooks like candy! Sometimes I will give away print books, but I don’t ship out of the US because it costs too much.
My success with free promos has been much better than other authors. It was a free-promo that brought me to the attention of readers. In August 2012, I did a free promotion for It’s Murder, My Son, the first Mac Faraday Mystery. This promotion ran for five days. I gave away 36,000 books in five days! It’s Murder, My Son went up to number one in mysteries for free books on Amazon! Yep, I got no royalties for those freebies.
However, after the promotion was over, It’s Murder, My Son went up to number one in Mysteries for paid sales and the sales continued for weeks. Every day for weeks, readers were posting tremendous reviews for It’s Murder, My Son and they were buying my other books.
That was when I broke through as a mystery writer. Until that promotion, I was selling one book a day. Now, I am listed on Amazon in the top-100 police procedural authors. So, I am a big fan for giveaways when it comes to ebooks. It worked for me.
What is your method of getting reviews for your novels? Do you seek professional reviews, use social media or do you rely on your reading audience to supply them?
My tour coordinator does set up for reviewers for my book tour. When advance review copies are ready, I do have a list of proven reviewers who I notify. Also, I will post it on Facebook, Twitter, and the rest of my social media. I never pay for a review.
Unfortunately, I can’t answer the question of why I get so many reviews. My readers post reviews. However, I know of several excellent authors who get good reviews, but they don’t get as many reviews as I receive. I have concluded that it is connected to the reading audience. Some reading audiences post reviews while others don’t.
Tell us about Acorn Book Services and the services Acorn provides?
Here’s the story of Acorn Book Services:
In 2004, my debut mystery, A Small Case of Murder was a finalist for the Independent Publisher Book Award. On the heels of that success, she accepted an offer from a traditional publisher for A Reunion to Die For.
When it came time to publish her third book, It’s Murder, My Son, I had an ah-hah moment.
While pursuing my BA (in English and Journalism) from George Mason University, I was an editor and layout design artist for the federal government. She also wrote a weekly column and did editing for newspapers and magazines. I had accumulated over twenty years of experience in the publishing industry and didn’t even realize it. I kept thinking of book publishing as this magical world that resided only in New York.
I could publish my own books and do it well.
So, I rejected offers from two traditional publishers, choosing instead to independently publish It’s Murder, My Son, which has made it to #1 in sales on Amazon in cozy mysteries (ebooks). Needless to say, I have not regretted my decision.
Realizing that I could use my experiences to help other writers achieve their dreams to become published authors, I established Acorn Book Services. We provide publishing services for authors, from simply consulting to editorial review to editing to layout design to ebook formatting. We can also provide a full-service publishing service where we do it all. The author keeps all the rights and the royalties go straight from the distributors to the author. They can visit Acorn Book Services website
(www.acornbookservices.com)
for more information.
Author's Book List
Three Days to Forever
- A Mac Faraday Mystery Book 9
In this latest Mac Faraday Mystery from best-selling mystery author Lauren Carr, readers will embark on a rollercoaster adventure with old friends (including the Lovers in Crime team of Prosecutor Joshua Thornton and Homicide Detective Cameron Gates), but also meet new ones as Mac Faraday’s daughter Jessica Faraday and Joshua Thornton’s son Murphy Thornton join the team in the race to get the love birds to the altar!
With three days left to the year, Deep Creek Lake is hopping with holiday vacationers and wedding guests pouring into the Spencer Inn for Mac Faraday and Archie Monday’s huge wedding ceremony which is being touted as the social event of the year.
But droopy flowers and guests who failed to RSVP are the least of Mac’s and Archie’s problems when a professional hit squad hits Spencer Manor to send the groom, Joshua Thornton, Archie’s mother, and Gnarly running for their lives.
With time running out to the big day, Mac Faraday and Spencer’s small police force have to sort through the clues to figure out not only who has been targeted for assassination, but also who is determined to stop everything … FOREVER!
Order the Book From: Amazon
- Barnes and Noble
A Wedding and a Killing
- A Mac Faraday Mystery Book 8
When Mac Faraday decides to do something, there’s no stopping him … even murder!
Not wanting to wait until their big day to start their life of wedded bliss, Mac Faraday and his lady love, Archie Monday, decide to elope to the little church where his ancestors had all married—along the tranquil shore of Deep Creek Lake. However, before they can say, “I do,” the sanctuary erupts into chaos when Gnarly finds a dead body in the church office.
As they dive into the investigation, Mac and his team discover more questions than answers. What kind of person walks into a church and shoots a man for no apparent reason? How do you solve the murder of a man who has no enemies in the world? Which of the seemingly kind-hearted church members is really a cold-blooded killer?
Then, there is the all-important question, how long do Mac Faraday and his lady love have to wait to get married?
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Twelve to Murder
- A Mac Faraday Mystery
Two people are brutally murdered in their summer place on Deep Creek Lake. Suspected of the murders, former child star and one-time teenybopper idol Lenny Frost takes innocent bystanders hostage in a local pub and demands that Mac Faraday find the killer. Can Mac save the hostages and himself from the wrath of the enraged has-been by piecing together the clues in less than twelve hours, or will it be a fatal last call at the stroke of midnight?
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The Lady Who Cried Murder
- A Mac Faraday Mystery
Fame comes at a price. Some pay with their privacy. Others pay with their pride. Khloe Everest paid with her life.
Determined to get her pretty face in front of the cameras, Khloe Everest fakes an abduction only to make a grand entrance in the midst of a press conference held by Spencer's Police Chief David O'Callaghan.
Three years later, after failing to catapult her notoriety into a long-lasting celebrity, Khloe Everest returns to Spencer upon her mother's sudden death and seemingly finds another weapon to propel herself into the spotlight. Unfortunately, someone kills her before she can make this entrance.
In Lauren Carr's sixth Mac Faraday Mystery, Mac and his friends come up against reality stars, politicians, has-beens, and wannabes. Mac also finds himself face-to-face with an old foe from his past who had managed to escape arrest during their last encounter. Now, Mac sees that his adversary has only become more powerful, and dangerous, with the passage of time.
Intent to not let this killer escape again, Mac and his friends need to put all of their talents together to put a stop to a cold blooded lady killer.
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The Murder at Astaire Castle
- A Mac Faraday Mystery
Never tell Mac Faraday not to do something.
Spencer's police chief, David O'Callaghan, learns this lesson the hard way when he orders Mac Faraday to stay away from the south end of Spencer's mountaintop--even though he owns the property. It doesn't take long for Mac to find out what lies on the other side of the stone wall and locked gate, on which hangs a sign warning visitors to Keep Out!
Topping the list of the ten top haunted places in America, Astaire Castle is associated with two suicides, three mysterious disappearances, and four murders since it was built almost a century ago--and Mac Faraday owns it!
In spite of David's warning, Mac can't resist unlocking the gate to see the castle that supposedly hasn't seen a living soul since his late mother had ordered it closed up after the double homicide and disappearance of Damian Wagner, a world-famous master of horror novels.
What starts out as a quick tour of a dusty old castle turns into another Mac Faraday adventure when Astaire Castle becomes the scene of even more murders. Mac is going to need to put all of his investigative talents to work to sort out this case that involves the strangest characters he has run into yet--including a wolf man. No, we're not talking about Gnarly.
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Blast from the Past
- A Mac Faraday Mystery
In this fourth mystery on Deep Creek Lake; Mac Faraday finds himself up to his eyeballs in mobsters and federal agents.
After an attempted hit ends badly with two of his men dead, mobster Tommy Cruze arrives in Spencer, Maryland, to personally supervise the execution of the witness responsible for putting him behind bars—Archie Monday!
Mac Faraday believes he has his work cut out for him in protecting his lady love from one of the most dangerous leaders in organized crime; but when bodies start dropping in his lakeshore resort town, things may be hotter than even he can handle.
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Shades of Murder
- A Mac Faraday Mystery Book 3
Question: What do you get the man with everything?
Answer: When that man is the heir of the late mystery writer Robin Spencer, retired homicide detective Mac Faraday, you get him cold case to solve.
In Shades of Murder, Mac Faraday is once again the heir to an unbelievable fortune. This time the benefactor is a stolen art collector. But this isn’t just any stolen work-of-art—it’s a masterpiece with a murder attached to it.
Ilysa Ramsay was in the midst of taking the art world by storm with her artistic genius. Hours after unveiling her latest masterpiece—she is found dead in her Deep Creek Lake studio—and her painting is nowhere to be found.
Almost a decade later, the long lost Ilysa Ramsay masterpiece has found its way into Mac Faraday’s hands and he can’t resist the urge to delve into the case.
A world away, in Pittsburgh, Pennsylvania; former JAG lawyer Joshua Thornton agrees to do a favor for the last person he would ever expect to do a favor—a convicted serial killer.
The Favor: Solve the one murder wrongly attributed to him.
Joshua finds an unexpected ally in Cameron Gates, a spunky detective who has reason to believe the young woman known to the media only as Jane Doe, Victim Number Four, was the victim of a copycat. Together, Joshua and Cameron set out to light a flame under the cold case only to find that someone behind the scenes wants the case to remain cold, and is willing to kill to keep it that way.
Little do these detectives know that the paths of their respective cases are on a collision course when they follow the clues to bring them together in a showdown with a killer who’s got a talent
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Old Loves Die Hard
- A Mac Faraday Mystery
Old Loves Die Hard…and in the worst places.
In Old Loves Die Hard, Lauren Carr continues the rags-to-riches story of Mac Faraday, an underpaid homicide detective who inherits two-hundred-and-seventy million dollars and an estate on Deep Creek Lake, Maryland, from his birth mother on the day his divorce becomes final.
Mac is settling nicely into his new life at Spencer Manor when his ex-wife Christine shows up—and she wants him back! Before Mac can send her packing, Christine and her estranged lover are murdered in Mac’s private penthouse suite at the Spencer Inn, the five-star resort built by his ancestors.
The investigation leads to the discovery of cases files for some of Mac’s murder cases in the room of the man responsible for destroying his marriage. Why would his ex-wife’s lover come to Spencer to dig into Mac’s old cases?
With the help of his new friends on Deep Creek Lake, Mac must use all of his detective skills to clear his name and the Spencer Inn’s reputation, before its five-stars—and more bodies—start dropping!
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It's Murder, My Son
- A Mac Faraday Mystery Book 1
What started out as the worst day of Mac Faraday’s life would end up being a new beginning. After a messy divorce hearing, the last person that Mac wanted to see was another lawyer. Yet, this lawyer wore the expression of a child bursting to tell his secret, which would reveal Mac as heir to undreamed of fortunes, and lead him to the birthplace of America’s Queen of Mystery and an investigation that will unfold like one of her famous mystery novels.
Soon after she moves to her new lakefront home in Spencer, Maryland, multi-millionaire Katrina Singleton learns that life in an exclusive community is not all good. For some unknown reason, a strange man calling himself “Pay Back” begins stalking her. When Katrina is found strangled all evidence points to her terrorist, who is nowhere to be found.
Three months later the file on her murder is still open with only vague speculations from the local police department when Mac Faraday, sole heir to his unknown birth mother’s home and fortune, moves into the estate next door. Little does he know as he drives up to Spencer Manor that he is driving into a closed gate community that is hiding more suspicious deaths than his DC workload as a homicide detective. With the help of his late mother’s journal, this retired cop puts all his detective skills to work to pick up where the local investigators have left off to follow the clues to Katrina’s killer.
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Real Murder
- A Lovers in Crime Mystery Book 2
When Homicide Detective Cameron Gates befriends Dolly, the little old lady who lives across the street, she is warned not to get lured into helping the elderly woman by investigating the unsolved murder of one of her girls. “She’s senile,” Cameron is warned. “It’s not a real murder.”
Such is not the case. After Dolly is brutally murdered, Cameron discovers that the sweet blue-haired lady’s “girl” was a call girl, who had been killed in a mysterious double homicide.
Meanwhile, Prosecuting Attorney Joshua Thornton is looking for answers to the murder of a childhood friend, a sheriff deputy whose cruiser is found at the bottom of a lake. The deputy had disappeared almost twenty years ago while privately investigating the murder of a local prostitute.
It doesn’t take long for the Lovers in Crime to put their cases together to reveal a long-kept secret that some believe is worth killing to keep undercover.
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Dead on Ice
- A Lovers in Crime Mystery
Dead on Ice is the first installment of Lauren Carr’s new series (Lovers in Crime) featuring Hancock County Prosecuting Attorney Joshua Thornton and Pennsylvania State Police homicide detective Cameron Gates.
Spunky Cameron Gates is tasked with solving the murder of Cherry Pickens, a legendary star of pornographic films, whose body turns up in an abandoned freezer. The case has a personal connection to her lover, Joshua Thornton, because the freezer was located in his cousin’s basement. It doesn’t take long for their investigation to reveal that the risqué star’s roots were buried in their rural Ohio Valley community, something that Cherry had kept off her show business bio. She should have kept her hometown off her road map, too—because when this starlet came running home from the mob, it proved to be a fatal homecoming.
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A Reunion to Die For
- A Joshua Thornton Mystery Book 2
High school cheerleader Tricia Wheeler didn’t make it to her graduation because a bullet went through her heart and killed her.
Twenty years later, a journalist is investigating Tricia’s supposed suicide for a book. Suddenly, a second cheerleader is dead and the body count in the small West Virginia town continues to rise.
For Joshua Thornton, the case is personal. The reopening of the Wheeler case stirs up memories and feelings for a girl who died without knowing his true feelings for her. Now, the newly-elected prosecutor is challenged to use everything he’s got to find out what had really happened to Tricia and stop the killing.
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A Small Case of Murder
- A Joshua Thornton Mystery
Best-Selling Mystery Author Lauren Carr's debut novel, A Small Case of Murder (originally published in 2004) is set in the quaint West Virginia town of Chester, where everyone knows everyone, and there is never a secret that someone doesn’t know. In such an intimate town, how many suspicious deaths can be left unquestioned?
Following his wife’s death, Joshua Thornton leaves a promising career in the U. S. Navy’s JAG division to move across country with his five children into his ancestral home. While clearing out the attic they find a letter written to their grandmother postmarked 34 years ago.
In the letter Lulu Jefferson wrote “…Remember that dead body we found in the Bosley barn?...I saw him today…I went to talk to the reverend and there was his picture on the wall.” What dead body? His interest piqued, Joshua asks about Lulu and finds that in 1970 she died on the same day that she penned the letter implicating the pastor in an unreported murder. There is much more to this story than a 34-year-old letter. It’s a 34-year-old mystery!
Today, a double murder has the whole town under a microscope. The state attorney general appoints Joshua special prosecutor to solve the crimes. In a small town where gossip flies as swiftly as a spring breeze it is impossible to know who to trust.
Asking simple questions about events long ago could prove to be deadly for Joshua and his family.
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Authors in Bathrobes
- How To Be A Successful Author Without Getting Dressed
Who doesn’t want to be successful while sitting in their own home with their feet up? Well, Authors in Bathrobes tells budding writers what it takes to do just that. In Lauren Carr’s new book, she tells writers the truth about what it takes to be a successful writer today: determination, hard work, a dependable laptop, a full pot of coffee, comfy slippers, and a durable bathrobe.
Lauren Carr is the best-selling mystery author of the Mac Faraday Mysteries and Lovers in Crime Mysteries. Based on book sales for her mysteries and anthologies, Amazon regularly lists her among their top one-hundred mystery authors in both ebook and print.
A popular speaker, Lauren is frequently asked for advice about how to succeed as an author while running a business, cooking dinner, feeding dogs, and doing laundry. “Ten years ago, it wouldn’t have been possible,” Lauren says. “Nowadays, with a good wi-fi connection, an author can reach readers on the other side of the world while sending their child off to school and having a bad hair day.”
Order the Book From: Amazon
Author Recommended by:
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Check out the index of other Spotlight authors. Spotlight Index.
Thank you so much, HBS for the author spotlight today!
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