Monday, November 12, 2012

Melissa Foster - HBS Author's Spotlight

Today our blog puts the Spotlight on award-winning Author Melissa Foster. She is the author of three International bestselling novels and the founder of the World Literary Café, Fostering Success and the social and support network for women, the Women’s Nest.

Author Genre: Literature & Fiction, Mystery & Thrillers

Website: Melissa Foster
Author's Blog: Melissa Foster Blog
Blog: The Womens Nest
Twitter: @Melissa_Foster
Goodreads: Check Out Goodreads
Facebook: Check Out Facebook
Pinterest: Check Out Pinterest


Author Description: Award-winning, bestselling author Melissa Foster is a touchstone for the indie publishing community and a tireless advocate for women. She is the founder of the World Literary Café, Fostering Success, and The Women’s Nest , as well as a Community Builder for the Alliance of Independent Authors . Melissa writes emotionally-driven contemporary fiction and suspense with passionate characters that remain with the reader long after they’ve read the last words. Melissa is a friend, mentor, brownie connoisseur, and book fiend.

Melissa hosts an annual Aspiring Authors contest for children, she's written for Calgary's Child Magazine and Women Business Owners Magazine, and has painted and donated several murals to The Hospital for Sick Children in Washington, DC. Melissa lives in Maryland with her family. Melissa's interests include her family, reading, writing, painting, friends, helping women see the positive side of life, and visiting Cape Cod.

SPOTLIGHT Questions and Answers with the Author

The word is out that you have two novels coming soon, TRACES OF KARA and WHERE PETALS FALL. When can we expect to be able to get our hands on a copy? Give us a teaser on the plot of each of them?

Coming SOON is the word. Here is a sneak preview to whet your appetite.

TRACES OF KARA

Kara Knight can't wait to leave her hometown for the promise of nursing school and a fresh start on her future--leaving behind an over protective mother, a broken heart and painful memories. However, twenty-five miles away, the brother she doesn't know is determined to be reunited with the sister he cannot forget.

Kara is abducted and thrown into her obsessive captor's delusional world. As the past she thought she knew unravels around her, Kara struggles to make sense of the memories that come creeping back, threatening her sanity and her safety. Meanwhile, Kara's mother races against time to save the daughter she fears she will lose when a long-held secret is revealed. The hours tick away as Roland plays out his plan--to take Kara with him into death at the exact moment of their birth, never to be separated again.

TRACES OF KARA is an action packed, pulse pounding psychological thriller/suspense novel that features a determined killer who slowly loses his grip on reality as his carefully detailed plan starts to fall apart and a heroine determined to move forward with her life who now must reconcile everything she believed to be true about her family with the reality of their tragic past.

WHERE PETALS FALL

On the surface Junie Olson’s life looks idyllic, from her handsome husband and beautiful daughter to her successful business, the bakery she always dreamed of opening. But in the past few months her world has slowly unraveled. Her precocious child is withdrawing, showing unexplainable signs of emotional regression, a condition that frays the bonds of Junie’s once impenetrable marriage. When her father dies suddenly of a heart attack, Junie packs up her daughter and goes home to help her mother. Her homecoming stirs up memories of the nightmare she thought she had put behind her, the disappearance of her childhood friend, Ellen. Haunted by recurring memories of what happened on that fateful day, Junie must gather the courage to revisit her past and untangle the secrets surrounding her missing friend, and the trauma that has caused her little girl to climb back into herself. As the pieces come together on the event that shook her small town, and at the risk of losing everyone she loves, Junie will question everything she thought she could rely on and everyone she thought she knew.

WHERE PETALS FALL is a gripping and emotional novel with an undercurrent of suspense, featuring a determined mother whose world slowly comes apart around her. Where Petals Fall will appeal to fans of Lisa Scottoline's Save Me or Jodi Picoult's Salem Falls, who love an emotional and gripping read. They will root for Junie as they follow her transition into an indomitable heroine who must reconcile what she discovers about her husband and family’s tragic past, and find a way to put the pieces of her family back together and carry on.

Social media appears to be a major part of your marketing with over 29K Twitter followers and an excess of 125K tweets. What is your goal in the on-line communications? How do you weed though all the noise? Do you use software to manage the through-put? How does social media fit into your marketing plan?

For me, social media has been a blessing. I'm a naturally gabby person, and I love to share what I've learned in publishing. Social media allows me to connect with readers across the world, and it's a great avenue for sharing writing related information with writers everywhere. But for me, social media has a more powerful impact on a more important aspect of what I like to share, which is inspiration for seeing the positive side of life, gentle reminds to care about others, and share your joy. To me, success doesn't bring happiness as well as helping others does, and social media has been a gift to me in that way.

As for weeding out the noise, I'm kind of a Twitter addict. You'll notice that I respond to each and every person who tweets to me, unless for some reason I don't see the tweet, which certainly happens, though not often. I don't pay any attention to those who tweet nastiness or drop the "f" bomb, in fact, I block them pretty quickly. There's not much room for negativity in my life. I prefer to surround myself with positive energy. But, there is a lot of valuable information being tweeted by many, and I learn something valuable on a daily basis.

As for my overall marketing plan, I don't think in terms of the typical marketer looking for sales. My life is about building relationships, and for that purpose, social media plays a big role into my life.

I am a firm believer that helping other authors succeed is a pay forward venture. You are involved with several high-profile writing groups. To pick one, how does an author get involved with the World Literary Café? What are the goals of the Café? Tell us about the Best Indie Book Festival?

I'm so happy to hear that you're a pay-it-forward believer! All of my endeavors are pay-it-forward driven. Readers, writers, bloggers, reviewers, and anyone interested in the literary field can join the World Literary Cafe (WLC).

Our goal is to unite the literary community, bring new-to-you authors to readers, and help author promote their work, while teaching them how to take control of their own success.

The educational arm of WLC is Fostering Success.. At Fostering Success, we offer affordable, effective, easy to understand courses for writers to learn everything from self-publishing and social media to branding, platform building, and book marketing.

WLC is run by a host of volunteers who keep the WLC running smoothly, help to educate authors, and bring our programs to life. Kudos goes out to
Stacy Eaton (plus her blog),
Amy Manemann (plus her blog),
Wendy L Young,
T.M. Souders (plus her blog),
Christine Cunningham,
G.E. Johnson,
Natasha Brown, (plus her blog - and the Chronicles),
Rachelle Ayala (plus her blog - and another),
Emerald Barnes,
Bonnie Trachtenberg,
and Rhea Baugham.

I am very impressed with the group Indie Chicks which you are apart. It is an extraordinary group of ladies. I have had several authors already in the Author’s Spotlight. I had to include the group’s book in the list below. (Proceeds donated to a charitable organization that fights breast cancer.) How did you get involved with the group? What are the major benefits you personally have received working with the members?

I was blessed to be invited into the group by Cheryl Shireman, who coordinated the entire effort. These ladies are friends, mentors to many, and fabulous writers.

Time management appears to be one of your challenges with a large family, a great blog, your writing and marketing effort (Twitter included). How do you schedule your time to meet all the goals you must have? How does the family deal with you time constraints? How much traditional marketing do you do?

I am a panzer when it comes to things like outlining, but as far as my time management goes, I'm a total scheduler. I schedule everything from phone calls to picking up my children from school. I wrote an article on this topic that your readers might enjoy Time Management.
Each day I have a To-Do list that is prioritized to the nth degree. The list is reevaluated as the day demands, and like Nike says, I 'just do it'.

I have an incredibly supportive family who takes pride and joy in my efforts. They cheer me on and are more than happy to have dinner a bit later some nights, or do their own thing while I'm on a Skype meeting with a book club. I know how rare it is to be supported with something like writing, which many people deem a 'habit' (don't even get me started on that one…), and I'm truly blessed with supportive friends and family.

I'm not certain what you mean by 'traditional marketing', but marketing is a part of my day, every day. The way I see it, everywhere you go is a new chance to meet people, and the more you meet people and build relationships, the greater chance that you have that they'll eventually pick up your books.

My research shows you are a tireless advocate for women. How rewarding was it to put your feelings on paper with Megan's Way, battle of a single mother with cancer and how it affects her and the people around her? What is the background for this award-winning story? Where there people around you that shaped the characters?

MEGAN'S WAY is a very personal story that stemmed from a real-life issue with my mother. Megan's voice was so strong that I had to put down CHASING AMANDA, which I was writing at the time, to write MEGAN'S WAY.Some of the characters were definitely shaped around people that I know, though not all of them, and the ones that were are not direct images of their models. I think that as a writer, we take bits and pieces of those we know and see, and we weave them into new people--our characters.

You are a creative talent being a painter and a writer among others attributes. Moving between the two creative processes, writing and painting, is there a change of pace? Do you do one to get away from the other? Is there a high that you have to get off of?

I actually don't paint much anymore. I loved painting, but there's only so much time in the day, and I feel more connected with writing. That being said, there is definitely a change in pace. I found painting to be more relaxing, and writing, depending on the genre I'm writing at the time, sweeps me into the minds of the characters, who at times are killers, sleuths, distressed parents, or terrified children--and that's not relaxing at all, lol. The pace of writing is much faster. They offer two completely different types of enjoyment.

You have great trailers for all three books. What software did you use to create the trailers? The music sets the tone for each one. Can you tell us where you got the music and the pictures? You were able to combine still-pictures with video. Were the trailers self-created projects or did you outsource the production? (Give credit here.)

I love to make book trailers. What a joy it is to put faces to the characters. I generally buy stock photos off of different image sites like Shutterstock, I download music from free music sites, and I use Movie Maker or Animoto (they also offer music) to create the videos. I did mix still pictures with videos, which is quite easy using the above referenced tools. Thanks so much for your time.


Author's Book List
Chasing Amanda
Nine years ago, Molly Tanner witnessed a young girl's abduction in the busy city of Philadelphia, shifting her occasional clairvoyance into overdrive. Two days later, the girl's body was found, and Molly's life fell apart. Consumed by guilt for not acting upon her visions, and on the brink of losing her family, Molly escaped the torturous reminders in the city, fleeing to the safety of the close-knit rural community of Boyds, Maryland.

Molly's life is back on track, her son has begun college, and she and her husband have finally rekindled their relationship. Their fresh start is shattered when a seven-year-old girl disappears from a local park near Molly's home. Unable to turn her back on another child and troubled by memories of the past, Molly sets out to find her, jeopardizing the marriage she'd fought so hard to hold together. While unearthing clues and struggling to decipher her visions, Molly discovers another side of Boyds, where the residents--and the land itself--hold potentially lethal secrets, and exposes another side of her husband, one that threatens to tear them apart.
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Book Trailer: Chasing Amanda
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Amazon Buy Page -- Barnes and Noble Buy Page
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Come Back To Me
PLEASE NOTE: This book does not have your typical happily ever after ending. This is not a romance. It's romantic suspense or contemporary fiction and written as such.

Tess Johnson has it all: her handsome photographer husband Beau, a thriving business, and a newly discovered pregnancy. When Beau accepts an overseas photography assignment, Tess decides to wait to reveal her secret--only she's never given the chance. Beau's helicopter crashes in the desert.

Tess struggles with the news of Beau's death and tries to put her life back together. Alone and dealing with a pregnancy that only reminds her of what she has lost, Tess is adrift in a world of failed plans and fallen expectations. When a new client appears offering more than just a new project, Tess must confront the circumstances of her life head on.

Meanwhile, two Iraqi women who are fleeing honor killings find Beau barely alive in the middle of the desert, his body ravaged by the crash. Suha, a doctor, and Samira, a widow and mother of three young children, nurse him back to health in a makeshift tent. Beau bonds with the women and children, and together, with the help of an underground organization, they continue their dangerous escape.

What happens next is a test of loyalties, strength, and love.
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Book Trailer: Come Back To Me
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Amazon Buy Page -- Barnes and Noble Buy Page
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Megan's Way
What would you give up for the people you love?

When Megan Taylor, a single mother and artist, receives the shocking news that her cancer has returned, she'll be faced with the most difficult decision she's ever had to make. She'll endure an emotional journey, questioning her own moral and ethical values, and the decisions she'd made long ago. The love she has for her daughter, Olivia, and her closest friends, will be stretched and frayed.

Meanwhile, fourteen-year-old Olivia's world is falling apart right before her eyes, and there's nothing she can do about it. She finds herself acting in ways she cannot even begin to understand. When her internal struggles turn to dangerous behavior, her life will hang in the balance.

Megan's closest friends are caught in a tangled web of deceit. Each must figure out how, and if, they can expose their secrets, or forever be haunted by their pasts.

"[Foster] drew me into this amazing tale easily, with masterful yet not overly complex language that flows beautifully into a story one will remember always...Though clearly creatures of fiction, the characters in Megan's Way are wonderfully three-dimensional, brought vividly to life by Foster's careful details, from their unique back stories to the idiosyncrasies that make each person believable and real. To put it succinctly, Foster knows her stuff.

Whether conveying Megan's soulful struggle over continuing her treatment, or delving into the fears of a teenager forced to deal with situations beyond her tender years, Foster does so skillfully and poignantly." --Barnestable Patriot
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Book Trailer: Megan's Way
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Amazon Buy Page -- Barnes and Noble Buy Page -- Smashwords Buy Page
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Indie Chicks: 25 Independent Women 25 Personal Stories
This exciting anthology contains stories from twenty-five women from different parts of the world. Their ages differ, as do their backgrounds and locations, but one thing they all have in common is a spirit of independence and a determination to not only succeed, but prevail. Whether their struggles are to maintain balance between motherhood and career, escape from an abusive relationship, or to step out in faith and pursue a dream, all of these women have forged their own path. As women, one of our most powerful "gifts" is the ability to encourage one another.

This book is an effort to encourage women across the world. These twenty-five women share stories that will make you laugh, inspire you, and maybe even make you cry. Their hope is that these stories will inspire YOUR independent spirit and allow you to live the life you were meant to live.

All proceeds from the sale of this book will be donated to a charitable organization that fights breast cancer.
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Amazon Buy Page -- Barnes and Noble Buy Page
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Author Recommended by: HBSystems Publications
Publisher of ebooks, writing industry blogger and the sponsor of the HBS Author's Spotlight plus the blog: eBook Author's Corner

Thursday, November 8, 2012

Cheryl Bradshaw - HBS Author's Spotlight

Today our blog puts the Spotlight on Amazon Best-Selling Author Cheryl Bradshaw. She is the creator of the Sloane Monroe series and the founder of the hugely successful Indie Writers Unite group on Facebook.

Author Genre: Mystery/Thriller fiction novels

Website: Cheryl Bradshaw
Author's Blog: A Place to Embrace our Love of Books
Twitter: @cherylbradshaw
E-Mail: cherylbradshawbooks@yahoo.com
Goodreads: Check Out Goodreads
LinkedIn: Check Out LinkedIn
Facebook: Check Out Facebook
Pinterest: Check Out Pinterest


Author Description: Born and raised in Southern California, Cheryl Bradshaw became interested in writing at a young age, but it was almost two decades before she put pen to paper. In 2009 Bradshaw wrote Black Diamond Death (Book One: Sloane Monroe series). Within six weeks it entered the top #100 in two different categories and remained in the top #100 for over a year.

Since that time, she has written two more novels in the series and is working on the fourth as well as other projects she currently has in the works. In August 2012, Bradshaw was named one of Twitter's seven best authors to follow. Bradshaw is also the founder of IWU on Facebook, a writers group with almost 1,400 members.

SPOTLIGHT Questions and Answers with the Author
First things first. I understand you're writing a new book in the Sloane Monroe Series called Stranger in Town. Can you tell the readers when it will be released and give us a quick peak at the plot?
Stranger in Town will be released as an eBook on November 15th and will be in print by the end of the month. Click this link to read the first chapter.

And the description of the book:
Six-year-old Olivia Hathaway tiptoes down the center aisle of Arbuckle’s Market, stopping once to glance over her shoulder and make sure her mother isn’t watching. But Mrs. Hathaway is too preoccupied to notice her daughter has slipped away. Minutes later, a frantic Mrs. Hathaway runs up and down the aisles, desperately searching for her missing daughter. But it’s too late. Olivia’s already gone. Will PI Sloane Monroe find her before it’s too late?

Your twitter followers are growing exponentially (over 22K) at a rate of about 4000 a month. Is social media your primary marketing focus? What types of traditional marketing do you do, like book signings and personal appearances?
Social media is my primary focus, and I’m much better sitting behind a computer connected than in person, I feel. However, I enjoy doing local book signings and connecting with fans in my state. I also do radio interviews and will begin doing television spots in 2013.

I love twitter for many reasons. Of course, I use it to promote, but only when I have a new book out or if I am running an incentive, like a freebie. Other than that, the main importance for me is using it to connect with my fans and fellow authors. Many authors don’t understand why twitter doesn’t work for them—and it’s because they are going about it all wrong. They use it to promote their books 24/7. It’s overkill.

Congratulations on the success of the Indie Writers Unite group on Facebook. It truly is something that indie authors need. Where and when did you come up with the idea? How much interrelationships do you develop with the members? How does the group help you and the other members engage your readers? Is your membership focused on any genre or is it indie author oriented or both?
When I was writing my first book, I had so many questions, and I was frustrated about the lack of groups I found over the internet. I knew some traditionally pubbed authors, but they didn’t know much about the self-publishing industry, so I thought maybe I could create a group where writers could come together and get the answers they need when they’re getting started. I cannot express how important the group is in my life. I’ve made lasting friendships, and I credit much of my success to the helping hands I received from my fellow authors when I was just starting out.

How does an indie author join the IWU group? What qualifications do they need to join?
Any author can join the group. To join click here:

We have no qualifications, but we do have some rules about not spamming the page. I’ve created threads for new books, free book, blog posts, etc. to keep the promotions organized.

So I am cruising along through your novels and reviews, researching for your blog, when from out of the dark I find the: Indie Writers Unite Cookbook. What a great project. Tell us how you came up with the idea? How much fun was it working with your group? How did you coordinate the project? How many authors were involved?
I wanted to do something to unite the group, and a cookbook seemed like a good idea. It was a lot of work, but also a lot of fun, and one day I’ll get around to putting the paperback version together. I believe I had something like seventy-five authors who contributed to it, and the recipes are very fun and unique.

In addition to the cookbook, I also run two or three Indie Writers Unite group blog hop per year. We have one coming up in December and another in January. Usually I coordinate a summer blog hop, and then two more around the winter holidays.

Now to book trailers. I like the idea you have put together in Indie Writers Unite book trailer's section of their blog. Do you use book trailers with your novels? Do you do them yourself or do you outsource the projects?
I don’t use book trailers right now. I’ve thought about it, and I’ve looked into it several times, but the kind I’d want to do would be very high dollar and look more like a movie trailer. I am fairly unimpressed with the low-budget trailers. For now I create my own widgets on Amazon using my book covers.

Your novels are set on the slopes of Park City, Utah. I use old town San Diego for my backdrop. Is that one of your favorite places to visit? Do you form in your mind a variety of character profiles there?
Before remarrying a few years ago, I lived in Park City. It was very hard to say farewell and move to Wyoming, but looking back now, I know it was for the best. I wanted to share a bit of the feel of Park City with others, which is why I chose it as the setting for the first two in the Sloane Monroe series. The third novel in the Sloane Monroe series, I Have a Secret, was actually set in California, in my hometown. I find that writing on a personal level like that really enhances the writing; at least it does for me. Agatha Christie did this also, often writing about places she lived or visited.

I got introduced to the Indie Chicks through Michelle Muto. How much does that group play in your marketing and support?
For me, Indie Chicks isn’t as much about marketing as it is about fellow author support. I like being in a group with other strong women. There’s nothing like a fellow author to lean on and give you help when you need it.


Author's Book List
I Have a Secret
A Sloane Monroe Novel, Book Three
It’s been twenty years since PI Sloane Monroe has returned to her hometown of Tehachapi, California, but when a former classmate is stabbed and tossed overboard during the high school reunion cruise, Sloane isn’t about to allow a murderer to run free in her own backyard. But in a town where everyone is harboring secrets, how many more men will die before she discovers the truth?
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Amazon Buy Page
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Whispers of Murder
It was Isabelle Donnelly’s wedding day, a moment in time that should have been the happiest in her life…until it ended in murder.

Three women, three motives to kill:

--A jealous sister
--A company CFO
--A newfound friend

But which one is plotting against her? Which one wants her dead?

Think you know who did it? Think again.

Whispers of Murder received 4/5 stars from London's Vine Voice in February 2012--a top 500 reviewer who had this to say: This was an excellent, polished short read, full of interesting characters, a totally unexpected murder mystery, on Isabelle's wedding day of all days. It was very short, but it had warmth, a good mystery, some very believable characters, some humour, some intrigue and even danger, and a couple of red herrings. The explanation was very plausible, and all the characters likeable.
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Amazon Buy Page
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Sinnerman
A Sloane Monroe Novel, Book Two
Mystery and thriller writer Cheryl Bradshaw, author of the Sloane Monroe series, invites you along for the most important ride of Sloane’s life...

What if you’d been given a second chance to catch your sister’s killer—would you take it? And if you did, would a lifetime behind bars be justice enough, or would you need to see him dead?

MEET SLOANE
Private Investigator Sloane Monroe has solved every case that’s come across her desk with the exception of one—the brutal murder of her sister Gabrielle.

Three years have passed without a trace of the killer until today, when a young woman’s body is discovered on a patch of dirt in front of the local supermarket at daybreak. Now Sloane is faced with the most difficult challenge of her life—finding a man who’s a master at concealing his identity before he captures his next victim and sends them to eternal rest.

MEET SAM
Park City, Utah was a peaceful place until Sinnerman came to town.

Enter the mind of Sam Reids, a serial killer who slashes his trademark letter S into the wrist of his female victims before he discards their body in the same place he found them.

Who is he, and why does he prey on innocent women?
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Amazon Buy Page -- Barnes and Noble Buy Page
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Black Diamond Death
A Sloane Monroe Novel, Book One
Cheryl Bradshaw is an Amazon Kindle Best-Selling Author in Mystery: Hard-Boiled and Thriller: Spy Stories & Tales of Intrigue

Black Diamond Death: 'IN A PANIC I GASPED FOR AIR, BUT THERE WASN'T ANY. I TRIED TO CRY OUT, BUT I WAS ALONE, AND IN MY HYSTERIA IT HIT ME. I HAD FELT A SIMILAR FEELING BEFORE––LIKE MY BODY WAS GIVING OUT ON ME, AND I KNEW WHAT IT MEANT. I WAS DYING.'

Enter the world of Sloane Monroe in Black Diamond Death… A SKIER CRASHES On the slopes of Park City, Utah’s newest ski resort a woman is found dead. But what if her death wasn’t an accident at all––what if she was murdered?

A SISTER ON A MISSION In Black Diamond Death, Audrey Halliwell faces a problem: finding someone who believes her story. Enter Private Investigator Sloane Monroe. A SECOND BODY IS FOUND Just as Sloane feels she's close to solving the case, she stumbles on another dead body, moving the case in a whole new direction. Will Sloane uncover the truth before the killer strikes again?
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Amazon Buy Page -- Barnes and Noble Buy Page
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Dine With Us, A Collection of Recipes from the Authors of Indie Writers Unite
Dine With Us is a collection of recipes from the authors of Indie Writers Unite. It combines our most savory dishes with a sample from one of our novels, allowing you to get to know us while enjoying delicious food in the process. Recipes are shared in the categories of: Appetizers, Breads, Soups, Salads, Sandwiches, Main Dishes and Desserts. Additionally, each recipe has step-by-step instructions along with a full-color photo.
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Amazon Buy Page -- Barnes and Noble Buy Page
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Author Recommended by: HBSystems Publications
Publisher of ebooks, writing industry blogger and the sponsor of the HBS Author's Spotlight plus the blog: eBook Author's Corner

Wednesday, November 7, 2012

Erik Christian - HBS Author's Spotlight

Today our blog puts the Spotlight on Author Erik Christian . He writes about his troubled life and how he survived. He follows his writings with an award-winning blog and over 43K followers on twitter.

Author Genre: Biographies & Memoirs, Literature & Fiction, Nonfiction

Website: Erik Christian
Author's Blog: erikchristian - Writing of that not written
Twitter: @SimplyAfterDark
E-Mail: thedrunknovel@gmail.com
Goodreads: Check Out Goodreads
LinkedIn: Check Out LinkedIn


Author Description: Erik Christian is a Pacific Northwest writer with over twenty years experience in the writing field. Erik Christian has had a varied life, from having over 80 menial jobs, to attending several community colleges, art school, the Merchant Marines, and Commercial Driving school, to being a severe Alcoholic and suffering a heart attack at 32. With years of sobriety on his belt, Christian has honed his craft as an upcoming author and holds promise to being someone to watch for in the future.

SPOTLIGHT Questions and Answers with the Author
The meat of your writing should be great fodder for a back story for would be writers. Do young authors seek your advice?
Occasionally, someone will ask if I can read their work. I encourage writers by telling them how easy it is to submit their work, usually via Kindle Direct Publishing. I am a big fan of KDP, and have neglected to use other outlets. I started with Smashwords a couple years ago, now I just use KDP.

Time management must be one of your reasons for success: being a writer, a blogger and having a day job. Can you tell us if you have a specific schedule?
I try to keep the same schedule daily. I begin by cleaning out my inbox and responding to the emails necessary to respond to. I then promote my book link on Twitter, and unfollow the people that have not followed back. I then follow people who have interests I think suitable with my own. I then follow the people who have requested a followback on Goodreads.

Once this is done, I will write a post on Wordpress, or write in my notebook the rough draft of the novel. I find the pace of writing in a notebook to be slower but more thorough in being a conduit to my thoughts. I then take a week’s worth of writing and transfer it into Word and cut out words as I go.

You have a large twitter audience. Is social media your primary method of marketing? What other types of marketing do you do?
Yes, I use Social Media to promote my work, mostly with Twitter, because you can get your message out fast and you don’t get nearly as penalized as you do on Facebook. I have noticed an increase in book sales, just by mentioning my book on Twitter, but I always feel that every other writer is doing the same thing, which then becomes writers selling to other writers.

We need more readers! I have a profile on Goodreads as well. It’s a place for a nice profile and to recommend books to other readers. Goodreads has just the right amount of control to prevent writers going crazy with spamming their book. I have tried disciplining myself in the act of self-promotion. There is a sense of relief when you find that you don’t have to go nuts getting the message out. You can then spend more time writing, then worrying about your sells. You just have to let go. If you’re doing it for the money Good-luck, and people can usually tell when your work doesn’t seem truly honest. It’s not worth “selling out”, even if you could.

Are you working on a new book? When will it be released?
Yes, I am working on a new book. I have shifted from non-Fiction to Suspense. I have said enough about my trials in life, and memoirs are pretty much hit or miss these days, mostly miss, unless you’re famous.

The memoir, to me, is a mark of a beginning writer. I have begun writing Fiction on a more serious note, and am surprised at the rewards of my imagination. My last book, “Dear Dad: A Lost Son, A Lost Father”, was completely creative non-Fiction. Yes, it was Autobiographical, but there were many elements that were spontaneously created from imagination. There is a raw honesty in those words I wrote, by not planning it, that has resonated with the readers. I have not asked for reviews from anyone and “Dear Dad” has received 4 and 5 stars reviews based on merit itself. I believe that if a book is truly good it will speak for itself.


Author's Book List
Dear Dad: A Lost Son, A Lost Father
Erik Christian has poured his feelings about everything out on page and has accompanied them with intense personal photos. Based on his award-winning blog, Christian starts out a young boy who witnesses life differently; from moving with his family from California to Washington; to having the traumatic encounter with the ghost of his mother's father; to his sordid affair with drugs and alcohol, and then events leading to his complete separation from family. There is a sweetness that underlies his traumatic experiences. It shows the transformation of innocence lost. . .Will it be regained? These candid stories are a snapshot into a young boy’s beginning, to a young man conflicted with alcoholism & self-doubt, and finally a middle-aged adult who tries to find a place in the world.
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Amazon Buy Page
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Drunk: When a Cold Drink is a Mirage in your Desert of Eternal Suffering
This is a story of a young man experiencing life on life’s terms. He experiences the highs and lows of Alcoholism. What begins as all fun and games turns for the worse. Here is a man who starts out with an immortal ego of youth and promise, then begins his descent into the dark underworld, where the demented homeless are his best friends. With already having a heart attack at 32, and unable to hold a job, will he climb back up to the safety of society, or will life close the door?
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Amazon Buy Page
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Early Morning Knife Wounds
Erik Christian is a Pacific Northwest writer who has lived through his fair share of suffering. From having a heart-attack at 32, battling Alcoholism and having sordid affairs with women, to enjoying short successes with several learning institutions, art school & the merchant marines, Christian has had enough experience to draw upon in his writing.

Christian has broken most of the rules of poetry, an unconventional style with neither rhyme, nor meter. It's raw, poetic prose that paints a hyper-reality of feelings and emotions.
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Amazon Buy Page
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Author Recommended by: HBSystems Publications
Publisher of ebooks, writing industry blogger and the sponsor of the HBS Author's Spotlight plus the blog: eBook Author's Corner

Monday, November 5, 2012

Joanna Penn - HBS Author's Spotlight

Today our blog puts the Spotlight on Author Joanna Penn (J. F. Penn). She is a Action-Adventure Thriller Author creating the ARKANE thriller series. Also she has written several business books and has one of the most popular blogs in the book writing, marketing and publishing industry.

Author Genre: Action-Adventure Thriller

Author's Blog: The Creative Penn
Website: J. F. Penn, Ancient Mystery, Modern Thrill
Twitter: @thecreativepenn
E-Mail: joanna@TheCreativePenn.com
LinkedIn: Check Out LinkedIn
Facebook: Check Out Facebook
Pinterest: Check Out Pinterest


Author Description: Joanna Penn is the author of the ARKANE thrillers, Pentecost and Prophecy. Read more at www.JFPenn.com
Joanna is also an entrepreneur and professional speaker. Her site for writers www.TheCreativePenn.com has been voted one of the Top 10 sites for writers 2 years running and offers articles, audio and video on writing, publishing and book marketing. Connect with Joanna on twitter @thecreativepenn


SPOTLIGHT Questions and Answers with the Author
We should start with the most important thing on the schedule. When will Exodus (ARKANE series #3) be released and can you give us a teaser about the plot?
Thanks for asking! Exodus is about the hunt for the Ark of the Covenant as the Middle East counts down to a religious war.

When a brutal murder in the Egyptian Museum of Antiquities draws Dr Morgan Sierra into the search for the Ark, it’s a race against time across Egypt, Ethiopia, Jordan and Israel to keep the holy artifact from the hands of fundamentalists.

Can the Ark really be found, and does it possess the fabled powers of destruction? Join Morgan in December 2012 for the next ARKANE adventure.

Do you enjoy writing fiction or non-fiction the best? Does it give you a change of pace working back and forth between the two?
I have one non-fiction book on career change, How To Love Your Job Or Find A New One, based on my years of hating my job as an IT consultant. I had to write that book in order to change my own life, and fiction came after that when I had found my creative streak.

I definitely prefer writing fiction now as it helps me to explore interesting topics in religion and psychology (my passions) while also making up a fun story across global locations (travel is another passion of mine!).

I do want to write more non-fiction but that will come later I think - maybe a travel memoir or another self-help book. So I mainly write non-fiction when I write blog posts and articles, which I don’t count as important as producing books in the genre.

I watched as you put your last book cover through the design process soliciting your reader’s help. Great idea. Did your audience enjoy that? Did that give you an added satisfaction in producing the finished product?
Yes, I got people on the blog to vote on the book cover for Pentecost. I put up several versions and had people choose which they preferred as well as leaving comments on other suggestions.

Interestingly enough, the overall consensus was not what I would have chosen myself, but I went with the wisdom of the crowd.

It helped me because I was able to find the best image for sales purposes but also it made people feel more involved and some of them went on to purchase the book. Now I have a certain look and feel, a particular font etc so I don’t do that process anymore for my ARKANE series, but I would definitely repeat the experience for a new series.

I follow your industry blog religiously and I am seeing a trend that other authors are writing quality stuff also. As a marketing tool, have you seen a boost in sales of your books by providing quality information on your author blog? How does your blog fit in to your marketing plans?
I started out blogging 4 years ago before I had even written fiction in order to share my lessons learned along the way. So for me, blogging wasn’t about selling my fiction, it was a means to become part of a community and help others. Back then, self-publishing wasn’t so popular but now, it’s gone mainstream and so my main blog at the CreativePenn.com picked up readers.

I think the trend for blogging and sharing right now really does stem from an honest desire to share and help others. It is the Wild West right now for indie authors so people are sharing what works, or what doesn’t and the feedback helps others. There’s an authentic community feeling amongst these indie blogs, and I love being part of that!

In terms of how blogging fits with marketing, I have a business as well as writing fiction. The Creative Penn is more about selling products and my services but I now have a fiction blog www.JFPenn.com where I write articles based on my research for the novels.

However, mainly I see blogging for fiction more as a value add, not as a sales mechanism or for marketing. I write articles that my readers would enjoy, rather than trying to attract readers through blogging.

Living in the UK, how important is social media (almost 30K Twitter followers) to your marketing effort?
As a general question, I find social media brilliant for connecting with people, mainly my writing peers and people in the industry. I’m a public speaker so I get a lot of speaking engagements and business from social media. In terms of selling books, social is about getting attention in this noisy world and then having people follow back to your site and hopefully finding you interesting enough to join your email list. In that way, you can start having a relationship with them.

Here’s my breakdown of how social media can help sell books: Social Media blog
I don’t think social media has anything to do with where you live - and in fact, most of the people I network with are in the US. I tweet across timezones with scheduling so I appear in streams all over the world. I definitely love Twitter - so please connect with me there @thecreativepenn

I am in the middle of writing an industry blog on book trailers. I have to give you credit here. The blog I always go to as my base on this topic is the blog you wrote in 2008, ‘11 steps to make your own’. How did you create the trailer for Pentecost?
The book trailer music is outstanding. Where did you get the sound and was it expensive to buy the license?

Basically, the process is this:
1) Plan your book trailer. It should be max 90 seconds really and make it capture people’s attention. Be catchy and use your shortened back blurb. You can plan voice over or just music with text on the screen. You will also need to decide on a budget because using stock video will cost you more than still images.

2) Source royalty free media, video, audio and images. It’s important that they are royalty free so you don’t pay per view/download. You can get this for free or you can buy it.
You’ll need to budget some time for this. It took me a couple of days to find the video, images and audio for my video. I used iStockphoto.com for video and images, and I used 300Monks.com for my audio as they have a great search for movie styles.

3) Put it all together with editing software. You can use free software like MovieMaker on the PC or iMovie on the Mac, or I now use ScreenFlow on the Mac. This takes a while too as you have to cut everything with the music and add the text.

4) Distribute it. You can load it to YouTube, Vimeo and other video sites, but you may also want to put it on your blog, your Amazon Author Central page, and anywhere else. You can use it in guest posts and anywhere you like really!

Here’s the final product:
Book Trailer YouTube Video
and here’s the updated blog post with the full process:
How to Create a Book Trailer blog

However, I would say that although I enjoyed making the video trailer, it’s not something I think is critical in a marketing plan. I do a lot of videos on YouTube but they are more interviews/talking heads. It’s about building relationships over time and one, trailer-style video won’t do that.


Author's Book List
Pentecost. An ARKANE Thriller
Kindle bestseller in Action/Adventure and Religious Fiction. Pentecost is a fast-paced, action-adventure thriller with high body count and graphic scenes of violence.

A power kept secret for 2000 years. ?A brotherhood broken by murder. ?A woman who stands to lose everything.

Forged in the fire and blood of martyrs, the Pentecost stones have been handed down through generations of Keepers who kept their power and locations secret. Until now.

If you love a fast-paced, rollicking read, download a sample or buy Pentecost now.
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Book Trailer: Pentecost. An ARKANE Thriller
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Amazon Buy Page -- Barnes and Noble Buy Page
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Prophecy. An ARKANE thriller
A Kindle bestseller in Action/Adventure and Religious Fiction. Prophecy is a fast-paced, action-adventure thriller with high body count and graphic scenes of violence.

The prophecy in Revelation declares that a quarter of the world must die and now a shadowy organization has the ability to fulfill these words. Can one woman stop the abomination before it's too late?

From the catacombs of Paris to the skeletal ossuaries of Sicily and the Czech Republic, Morgan Sierra and Jake Timber must find the Devil's Bible and stop the curse being released into the world before one in four are destroyed in the coming holocaust. Because in just seven days, the final curse will be spoken and the prophecy will be fulfilled.

My passions for religion, psychology and travel fuel the ARKANE thrillers, and my love of action movies determines the fast pace of the writing.

The Prophecy of the book is from Revelation where the pale horse of Death is given power over a quarter of the earth. In creating a realistic villain in Milan Noble, I wove eugenics and genetics into the mix, because if you're going to kill so many, you'd better be sure who you want left at the end. Milan's obsession with the Devil's Bible also became my own, and the ten pages really are missing…

The theme of bones and ossuaries stems from a trip to the Paris catacombs, where millions of dead lie piled up with intricate designs made from skulls and femurs. I had also researched Kutna Hora, the bone church of the Czech Republic and knew I had to set scenes there. Settings mean a great deal to me and I often know the location before I know what is going to happen in the story.

Prophecy was brilliant fun to write. I hope you enjoy the ride.
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Amazon Buy Page -- Barnes and Noble Buy Page
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How To Love Your Job Or Find A New One
Do you hate your job?
Or do you just tolerate it day after day, knowing that you want to do something else but unsure what that something else is?
Would you like to love your job, and enjoy the work you do? Well, it's time to change your life.
I spent 13 years as an IT business consultant in the corporate world, and much of that was spent questioning why I didn't enjoy my work and attempting to figure out what I really wanted to do. This book is the result of that journey and contains strategies and tips for you to figure out your own path.

You'll learn how to identify the current issues you have as well as how to improve your life right now. Then you can use the questionnaires to work out what you really want to do as well as the path to make the change.
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Amazon Buy Page
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Author 2.0 Blueprint
***** Free *****
Available at The Creative Penn, Joanna's website. http://www.TheCreativePenn.com
A Must Read for all beginning indie authors. ***

How to use Web 2.0 tools to write, publish, sell and promote your book using the Blueprint for your online author platform.

WRITING
Where do I find the time to write my book?
Where do you find the time to write?
What will you give up to write your book?
On writing every day vs binge writing.
And lots of other tips for writing a book.

EDITING
On editing and rewriting
Why you need a professional editor for your book.
Editing your novel: High level story read through.
The publishing world is exploding with opportunity now, especially for authors who are willing to build themselves a platform and find readers for their books regardless of how they publish.

MARKETING YOUR BOOK
Authors have to do a lot of their own marketing.
That’s the reality of the publishing industry whether you get a publishing deal or you self-publish. But these days anyone can market globally using just a computer and their time. It may take effort. It doesn’t need to cost you much – and you might even enjoy it!
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From Book to Market: Internet Marketing, Sales and Promotion. . .For Your Book

Are you ready to sell more books and make more money?

This book will show you how to: *Sell and promote your book on your own website, on Amazon and other online bookstores
*Sell your book as an ebook
*Promote on the internet using web 2.0 and social networking sites including Twitter, article sites, and Facebook advertising
*Make your own book trailer for free
*Set up a website with a shopping cart and how to build a list for marketing
*Set up a blog to connect with your audience and tips on how to blog for best results
*Set up the business behind the book and much more! Includes an award-winning marketing plan.
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Amazon Buy Page
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From Idea to Book: How To Write and Publish Your Book
Are you ready to write and publish your book?

This powerful book includes:
* the psychology behind writing a book, giving you the tools to help you achieve your dream;
* How to find the inspiration to write and how to break through what is stopping you;
* How to find the time, persistence and discipline to write; How to research, structure and actually write your book;
* The importance of editing, rewriting and proof-reading for your book;
* What publishing options you have including traditional publishing, self-publishing, print-on-demand or ebooks.
* Includes the answers to 40 Frequently Asked Questions from first time authors!
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Amazon Buy Page -- Smashwords Buy Page
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How to Enjoy Your Job
Do you want to escape the boredom or stress of your work? Do you feel trapped in your current job? Are you stuck in the money trap? Do you want to find out what you really want to do for a living? Are you ready to make changes in your life to enjoy your job now and create a future career that you really want?

This book is targeted to your specific work problems so you can find the most useful information for your situation immediately, and start making changes tomorrow. Packed with process flows and easy-to-use diagrams, plus tips, strategies and a companion workbook.
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Amazon Buy Page
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Author Recommended by: HBSystems Publications
Publisher of ebooks, writing industry blogger and the sponsor of the HBS Author's Spotlight plus the blog: eBook Author's Corner